The EFC Group Australia has been and will continue adapting to the ever-changing market trends. We believe the conventional business model will no longer meet the demands of the next generation food savvy customers. We believe we can create and provide excellent service in hospitality. Our portfolio reflects the brands, they have given to us. With the trust and reputation from Master Brand, we are proud to have these brands under our wings. 

Gotcha Fresh Tea

Taro Yuan

      
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Gotcha Fresh Tea

GOTCHA brand strategy is built on the promise of providing a high-quality tea experience and education for the discerning bubble tea consumer. Launched just in 2017, it is fascinating how GOTCHA Fresh Tea has managed to quickly expand across the Australia and around the globe and build its unique identity as being the Australia’s first luxury bubble tea brand.

For anyone and everyone, walking into any GOTCHA Fresh Tea store for the first time is a breathtaking experience. Before the launch of the GOTCHA brand, tea drinking and tea purchasing have never been seen as luxury experiences, much unlike coffee.

Being the first luxury bubble tea brand in Australia, GOTCHA has managed to create a perception of being a connoisseur in consumers’ eyes by harvesting the highest quality teas, building an impressive product range and creating an unparalleled in-store experience.

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Taro Yuan Australia

Taro Yuan – originated from Taiwan.

It is from humble beginnings in Taiwan's Yunlin Dounan Market where a young couple open their first stall and from a grandma vendor in Jiufen where they are taught the art of making taro balls. 

We blend time-honoured recipes with contemporary flair, creating a fusion that pays homage to Taiwan's gastronomic heritage. 
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