The EFC Group Australia has been and will continue adapting to the ever-changing market trends. We believe the conventional business model will no longer meet the demands of the next generation food savvy customers. We believe we can create and provide excellent service in hospitality. Our portfolio reflects the brands, they have given to us. With the trust and reputation from Master Brand, we are proud to have these brands under our wings.
GOTCHA brand strategy is built on the promise of providing a high-quality tea experience and education for the discerning bubble tea consumer. Launched just in 2017, it is fascinating how GOTCHA Fresh Tea has managed to quickly expand across the Australia and around the globe and build its unique identity as being the Australia’s first luxury bubble tea brand.
For anyone and everyone, walking into any GOTCHA Fresh Tea store for the first time is a breathtaking experience. Before the launch of the GOTCHA brand, tea drinking and tea purchasing have never been seen as luxury experiences, much unlike coffee.
Being the first luxury bubble tea brand in Australia, GOTCHA has managed to create a perception of being a connoisseur in consumers’ eyes by harvesting the highest quality teas, building an impressive product range and creating an unparalleled in-store experience.
Szechuan Spicy Hot Pot – originated from ChengDu, China.
DaLongYi started in the 2013, by bringing a genuine classic Szechuan style, deep-spiced soup bases and healthy foods. We promptly became one of the leaders in the hot pot market. People have been waiting in lines for hours, just for a bite of sensation.
It also became the choice of celebrities. Just to name a few: G-Dragon, Fan Bingbing, Huang Xiaoming, Zheng Kai, Aaron Kwok, Nicholas TSE, JJ Lin and many more.
Now, we have over 210 franchised store in China, USA, UK, New Zealand and Australia. Our slogan ‘Let the world fall in love with Chengdu flavour’ is realised.
Jiyu Thai Hot Pot started in Phuket, Thailand in 1998. It landed the Chinese market in 2015 started out in Chengdu. Jiyu has successfully stood out in the extremely competitive Sichuan-style hot pot market. Our premium-level ingredients and experiences have reached tens of billions customers. Jiyu has the highest queuing record in the history of the Chengdu restaurant industry which still remains unbroken nowadays. Jiyu is famous for its secret distinctive soup, fresh seafood and devine dessert.
And was selected as "China's most innovative brand in food and beverage industry" and "China's new commercial value restaurant brand".
Musou’s concept is to inherit the essence of the traditional way which is small stove cooking whist having the western concept of create your own bowl. Our chefs endeavour to create the best dishes, following his secret recipes and using fresh ingredients. The menu is comprehensive, with an impressive choice of dishes to please all palates.
One of the signature dishes of Musou is Ma la Xiang Guo also known as Ma la Stir Fry. It is tossed with Sichuan peppers, dry chilli and the chef’s special sauce and fry together into wok together with diners’ choices ingredients. It blends numbing, spicy and dry fragrant tastes in one palate-pleasing shot. It originated in Chongqing, however, it becomes a fusion when it comes into Musou, and has become one of favourite dishes for all customers.
Someday Everyday Asian Fusion
Experience the art of Asian cuisine at renowned Melbourne restaurant Someday Everyday, as our expert chefs take you on a journey of discovery based on excellent food, impeccable service, and an elegant atmosphere.
Enjoy a new take on familiar flavours, where we blend eastern and western cooking techniques with a modern, sophisticated flair that will give you a fresh taste of Asian food delicacies. Our menus take inspiration from multiple regions in Asian including Malaysia, Thailand, Vietnam and Hong Kong. It showcases our uncompromising focus on high quality, fresh and locally sourced produce.